Minneapolis, MN — (NASDAQ: SSYS) Stratasys announced that starting January 1, 2009, in North America it will begin selling its high-end FDM systems through a select group of resellers from its established reseller channel, which currently distributes the Dimension 3D Printer line.
This sales strategy leverages the company’s success with what it believes is the strongest sales channel in the industry, consisting of a network of independent regional resellers. Stratasys expects it will improve market awareness by increasing the number of high-end system sales and support staff. The new strategy more than triples the sales support for high-end systems.
To maintain focus and long-term growth for both high-end FDM systems and Dimension 3D Printers, the resellers have committed additional resources and capabilities for high-end FDM systems, including a dedicated sales and support staff.
Stratasys FDM system owners will see no change in the way they receive service or order consumables. Customer support and order entry responsibilities will remain at Stratasys Incorporated. The reseller network will be introduced to North American customers after December 31, 2008.
The enhanced reseller network consists of full-service resellers. In addition to offering Stratasys equipment, many of these resellers add value by offering complementary solutions such as 3D CAD software, 3D scanning equipment, and consulting services.
The sales channel strategy is similar to the company’s successful international sales model, in which both high-end FDM systems and Dimension 3D Printers are available from the same reseller.
The move was made to address the growing demand for Stratasys’ latest product line, including the FDM 900mc, FDM 400mc and FDM 360mc, which target both traditional prototyping and new direct digital manufacturing (DDM) markets.
Augmenting the new sales channel, Stratasys has dedicated an internal team, responsible for the direct digital manufacturing market with accountability for sales and application development. Led by recently hired Vice President of New Business Development Jeff DeGrange, formerly of Boeing, the team will focus on key accounts in the commercial aviation, defense, and other niche industries.